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What About Those Search Engine Optimization (SEO)?

I’ve been looking for a SEO specialist to help me with my website. I’m not too shy in admitting that my site can be more functional than it currently is. Most importantly, my site can be more...

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Strengths Finder 2.0

After attending a weekend retreat in Victoria, Canada, we were introduced to the new and improved version of the New York Times best seller Now, Discover Your Strengths by Tom Rath. “Strengths Finder...

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The Importance of a Marketing Plan – Part 1: Target Market & Key Message(s)

For any business to succeed in growing its customer base, the company’s target market and its key message(s) need to be crystal clear to everyone in the organization. As different customers respond to...

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